What if I told you that you could secure 1 new appointment tomorrow and 5 more next week?

It’s easier than you think—and here’s the FREE strategy to make it happen.

Attracting new clients is tough, right? But with the right approach, it’s 100% possible.

Here’s the thing: if you’re just sitting back, waiting for clients to magically find you or stumble onto your Instagram without posting consistently… you’re losing valuable time and opportunities.

Let me share two easy-to-follow strategies that you can start TODAY to get more bookings.

If You Need a Client Tomorrow

When you’re in urgent need of a booking for the next day, there’s no time to warm up your audience. You need to act fast and go straight to your existing network.

Here’s exactly what to do:

1. DM Past Clients or People in Your Network:
   • Send a direct message to clients you’ve worked with before or people in your circle. Offer them a special discount for a “spontaneous appointment.”
   • Mention you have a spot available tomorrow morning and another in the afternoon, and ask them:
     • “Which one works better for you?”
   • If they’re free tomorrow, try to schedule the appointment on the spot.
2. Post on Social Media:
   • Share a quick post and story on your feed showing your available slots for the next day.
   • Use clear and engaging visuals, and don’t forget to include a call-to-action: “DM me to claim this last-minute spot!”

This strategy works because it’s personal, direct, and creates a sense of urgency.

If You Need 3+ Clients Next Week

When you’re planning ahead for next week, you can take a slightly more relaxed but equally effective approach.

Here’s your game plan:

1. Create a Reason to Book Now:
   • Tie your promotion to a special occasion. For example, with the holidays coming up, remind clients that everyone wants to look their best for Christmas and New Year.
   • Use time pressure to your advantage: “Spots are filling up fast—don’t wait until the last minute!”
2. Leverage Personal Connections:
   • If you know when your clients’ birthdays are, reach out to them during their birthday month and offer a small bonus or gift if they book an appointment.
3. Be Consistent With Your Posting:
   • Post daily on your Instagram Stories—mix regular, helpful content with subtle reminders about your promo.
   • For example, share skincare tips, behind-the-scenes clips, and testimonials throughout the week, then one day dedicate your post to the promotion.
4. Ask for Pre-Booking:
   • After every appointment this week, ask your clients if they’d like to pre-schedule their next session. Locking in future bookings is a game-changer for staying fully booked.

Instagram Stories to Share

Want to know exactly what to post? Here’s a 5-story sequence you can use:

1. Video Greeting: Say hello and thank your clients for an amazing last week.
2. Client Problem: Talk about a common problem your audience is facing and how you can help solve it.
3. Results: Show before-and-after results from your previous clients.
4. Limited-Time Offer: Share your special discount or referral program.
5. Available Slots: Show the open appointments you have tomorrow or next week.

Need more strategies like this? Our book is packed with proven tools and templates to help you build your dream clientele.

P.S. If you use these tips, we’d love to hear about your results! Tag us on Instagram @academyofesthetician and share your success story

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